What Captivates Them: 10 Types of Content That Resonate with 25-34-Year-Olds
Let’s face it: the 25-34 age group is a tough crowd when it comes to content. endless streams of information, capturing their attention is no small feat.
As a social media manager navigating this vibrant demographic, I’ve seen firsthand what makes them tick.
So, if you want to create content that doesn’t just get a thumbs-up but truly resonates, you’re in the right place.
Here are ten types of content that keep them glued to their screens—read on to find out what captivates them!
1. Short and Snappy Videos
Forget lengthy tutorials; this age group craves quick, digestible video content! Platforms like TikTok and Instagram Reels dominate their feeds with bite-sized entertainment that delivers instant gratification. If you can grab their attention in the first few seconds, you’re golden. Think catchy hooks, visually engaging graphics, and a punchy narrative that keeps them wanting more!
2. Relatable Memes
Humor is a universal language, and memes are the currency of online communication. This demographic loves content that reflects their everyday struggles and triumphs. Memes allow them to share laughs, vent frustrations, and connect over shared experiences. A well-placed meme can turn a dull day into a viral moment—don’t underestimate the power of humor!
3. Authentic Stories
Storytelling is an age-old art, but it’s never been more critical than now. 25-34-year-olds gravitate toward authentic narratives that resonate with their experiences. Whether it’s personal anecdotes, testimonials, or even brand stories, authenticity is key. This group appreciates vulnerability and realness, so don’t be afraid to share your journey—people connect with stories, not just products.
4. How-To Guides and Tutorials
The thirst for knowledge is strong in this demographic. They love content that empowers them with practical skills and insights. From cooking tips to DIY projects, how-to guides are a hit. But keep it concise! Step-by-step visuals, engaging formats, and relatable language make for effective content that can turn casual viewers into loyal followers.
5. Engaging Podcasts
Podcasts have exploded in popularity, becoming the go-to medium for learning and entertainment. This age group listens during commutes, workouts, and even while cooking. They’re looking for topics that intrigue them, from personal development to pop culture. A captivating host, expert guests, and thought-provoking discussions will keep them tuning in episode after episode.
6. User-Generated Content
Nothing builds community quite like user-generated content. This demographic loves to see themselves reflected in the brands they follow. Encourage your audience to share their experiences with your products or services, and showcase their content on your platforms. It fosters a sense of belonging and loyalty, making your brand feel more like a friend than a corporation.
7. Infographics and Visual Content
Visual learners rejoice! Infographics and eye-catching visuals break down complex information into digestible bites. This group loves content that’s easy to share and quick to understand. Whether it’s data, tips, or industry insights, make sure your visuals are appealing and informative to capture their interest and encourage sharing.
8. Interactive Content
Quizzes, polls, and interactive videos are a fun way to engage this age group. They love to participate and see results in real-time. Interactive content not only captures attention but also fosters a sense of community and connection. Create experiences that let them engage with your brand in meaningful ways, and watch their interest soar.
9. Behind-the-Scenes Content
Give them a peek behind the curtain! This demographic craves transparency and authenticity from brands. Behind-the-scenes content humanizes your brand and builds trust. Whether it’s sharing your team’s creative process or showcasing your company culture, letting them in on the journey makes them feel like part of the story.
10. Trending Topics and Challenges
Staying current is crucial. This age group is always on the lookout for the next big thing—be it trending topics, challenges, or viral sensations. Create content that taps into these trends while maintaining your brand’s voice. Engage with the conversation, participate in challenges, and show that your brand is not just relevant but also in touch with their interests.
the next time you sit down to create content, remember these ten formats that keep them scrolling, sharing, and coming back for more. Get ready to captivate their hearts and minds—because in this digital age, content isn’t just king; it’s the entire kingdom!
Hope you got it your majesty or should I call you your highness 🌚.
