Basics when working with content marketing. (B2B vs B2C)
When it comes to working with content marketing. You have to look at your target audience.
Ask yourself questions like does my audience cater to a business-to-business approach or does it cater to a business-to-client approach?
That way even the content is tailored in such a way that it resonates with their tone, and interest and attracts their attention.
This will give a clear guide to what you should add on as you create content marketing strategies, content plans, content calendars, content templates, and content tones.
A great start would be questions like;
Are they fond of visuals or text?
How available are they to see my content? Lol, you don't want to put up a lot of content for an audience that needs less or even worse less content for an audience that needs more?
Do you know where this leads back again?
RESEARCH.....
Always incorporate research before you settle for content.
It's better to have tons of options to consider than make a harsh step and ruin your content marketing plan.
Happy exploring🚀❤️
#contentmarketing #targetaudience #research #content
