25–34 years what I discovered about this age group as social media manager and digital marketer.
Demographics, age and gender now you know what I’m talking about. It’s something that makes me extremely curious(especially because my curiosity is always at it’s peak).
And over the past two years, I have seen how this number as continued to dominate my clients target audience, prospects or followers.
I have managed a couples of pages and majority of them add these age audience.
What’s so special about this age group?
People in this group are starting, running companies
People in this groups are getting married or are married
People in this group have children, having children.
Basically there navigating through life with precision, transparency and calculated measures
Of course it’s not that other age groups don’t but well they are more active and engaging audience. In other ways they are dominating
Because know what they want.
But how’s that your business or why should you care?
Now people always operate what is called the map of life what things are and what things should be.
To break it down.
You have a mom who’s looking for a toddlers sneaker within the age limit right.
Firstly she’s precise in her search and has a budget.
Now there’s you who’s selling those sneakers.
And she’ll only get to you if you are precise.
Or you have a man who is 30 and is looking for spare parts for his car injector pump. Clearly listing it’s condition. Now, he’s most likely to bargain, research basically he’ll do some ground work.
They always have enough information.
And lastly they easily take feedback based on their peer picture this you’re on play store downloading a fitness app right?
So the feature are incredible but your inner critic goes like how’s the feedback if you find your peer don’t you’re mostly likely not to download.
The same applies with them!
Now this is based on my experience your experience matters too!
Happy social media behaviour audit!
